Atomic is a top brand of skis, boots, bindings, and many other sporting goods. For years, Matt Harter and Bruce Walker have been creating animation sequences for AtomicUSA that demonstrate new technology and features in the upcoming product line. The 3D models are created and textured in Lightwave 3D by Matt Harter. The geometry is generated by measuring the actual products, and the textures are a combination of logo artwork and retouched photographs. Bruce Walker does the post production and animation in Adobe After Effects.
Take a look at more renderings and animations in the Fastmodel Portfolio

